Kartell
Colour, irony and transparency by Kartell
Kartell is the worldwide known company, founded in 1949 by Giulio Castelli and now run by Claudio Luti. It is one of the best symbols of Italian design around the world.The company now has 130 single-brand flagship stores alongside 250 shop in shops and 2500 retailers, but the aim is to extend its stretch across the globe even more. The Kartell strategy is increasingly moving towards multibrand channels in a bid to cover the international market in a more uniform way.
As a matter of fact, its retail universe creates a fundamental link between the brand and the global public.
The collection is so vast and varied that it can be divided into different lines: Kartell Soft (padded and comfortable seating), Kartell Gifts (accessories and ornaments, cash&carry gift ideas), Kartell à la Mode (fashion accessories – footwear and bags) and Kartell by Laufen (bathroom furniture).
Its distinctive features are:
- unique shapes immediately recognisable;
- durability;
- indisputed quality;
- colour, irony and transparency.
The on-going evolution in the use of plastics and experimentation with new technologies and processes are fundamental for Kartell, which has always strived to innovate its functional performance and the aesthetic qualities of its products. As a result of this on-going research, all-new properties have been introduced to plastic, such as satin-finish, transparency, flexibility, resistance to atmospheric agents, softness and touch, and surprising and special colours.
In addition to being practical and functional, Kartell plastic is also sensual and precious, and radically transforms the perception of a plastic product from a merely functional object to a veritable luxury item.
Kartell has created a company museum at its Noviglio headquarters in Milan to explain its past history and to show its present and future trends. The brand exploits an eclectic and intense communication through special projects, dedicated exhibitions, displays as veritable “megaphones” that expand the brand visibility.
